Business Development
At Cloudpipe Inc. I was the head of marketing, creating almost all of our marketing material. I was responsible for the redesign of the company website, as well as keeping said website updated with our newest developments. This is an example of one such project that I was a part of. My work is still in use by the company today, something I take great pride in.
Additionally, while at Cloudpipe I was tasked with creating and distributing our Email marketing campaigns. While initially I personally wrote each email I sent out, I oversaw the deployment of new strategies that allowed for better designed, more general emails that could be sent to more people faster. Under my supervision the company saw its most effective email campaign in its history, with a read rate of about 66 percent, and a click through rate of 48 percent.
Additionally, it was under my guidance that the company saw a 126 percent increase in website traffic over the previous year through the email campaigns, and a 202 percent increase overall.